Take Away 10 and Add 6 For Innovation

 

Preparing for a monthly webinar on intrapreneurship has led me to literature searches for resources that represent thought leadership on intrapreneurship and innovation. Most of the literature recognizes the inherent dichotomy between organizations wanting to be cutting edge for the sake of competition, but not wanting the risks and change necessary to go there. Consequently, many stumble in their pursuit of innovation. The book, The Innovative CIO: How IT Leaders Can Drive Business Transformation (CA Press/Apress), addresses practical suggestions to overcome some common barriers to successful innovation. Dennis McCafferty writes that “it also demonstrates how to take advantage of your human and tech resources to effectively evaluate, track and “sell” the value of innovation within your company. The Innovation CIO coauthors Andi Mann, George Watt and Peter Matthews discuss the following 10 Ways to Kill Innovation:

 

1. Unhealthy Internal Competition  Healthy competition encourages achievement. But when employees focus more on beating each other than benefiting their organization, it’s unhealthy competition.

2. Inconsistency in Rewards  If workers feel there’s no rhyme or reason in performance awards, they’ll grow demoralized and stop trying.

3. A Culture of Intimidation  Bosses who ridicule “dumb” ideas to present themselves as “the smartest person in the room” ultimately choke innovation through fear and ridicule.

4. No Organizational Framework for Innovation  Without a companywide framework for fostering innovation, it’s difficult for lower-level managers to leverage innovation as it happens.

5. The Pursuit of Perfection  Perfectionists tend to “hide” work until they feel it’s 100% ready. But innovation thrives from collaboration and dialogue while work is in progress.

6. Protection Obsession  Company “protectors” are often guilty of shooting down any proposals that they feel will harm their organization or department.

7. Inbox Overload  A relentless barrage of emails, meetings and phone calls–many of them unnecessary–keeps CIOs and their teams preoccupied with the mundane and urgent instead of something fresh, new and valuable.

8. Voluntary Isolationism  IT teams will often “go dark” and bury themselves in projects while closing off contact with stakeholders, customers and others who can help greatly via feedback.

9. Clinging to Legacies  Outdated IT systems and processes hinder innovation. However, too many CIOs stick with them because they cost money and/or they don’t want these deployments to be perceived as “failures.”

10. No Strategic Focus  Innovation teams must always keep concrete, business-benefiting goals in mind during collaboration. Otherwise, it’s just a fun but ultimately pointless “creativity exercise.”

What is true in IT circles is true, to some extent, in any kind of business. The environment and culture have so much to do with successful innovation. Agility Innovation and Ovo Innovation, in a joint whitepaper, provided a list of 6 key capabilities needed by executives to foster the skills and capacities for innovation in their companies:

  • creating alignment,
  • deploying trusted methods and tools,
  • effective communication and engagement,
  • empowering people, providing skills,
  • refocusing attitudes, perspectives and rewards ,
  • defining a corporate “governance” for innovation

The whitepaper authors argue that  these skills or capabilities can be developed in an appropriate strategic manner when applying the Executive Innovation Workmat (shown below).  They believe that executives can be trained to both understand how to innovate and how to acquire and inspire the skills requisite to do it well. Beginning with establishing a language for innovation, complete with agreed upon definitions of key terms, a systematic approach serves organizations best. When corporate strategy and innovation have linkage, the likelihood of success goes way up!

Executive Innovation Workmat

 

 

Entrepreneur Faith – Future, Attitude, Improvisation, Timing and Help

Reading outside one’s usual list of publications, blogs, and websites can be very eye-opening. Perspective emerges as familiar subjects are addressed in differing ways. When worldview is, in fact, only hemispheric or nationalistic, it is incomplete to say the least. Asia is exciting in the business world today, as can be parts of Europe. One European publication draws my occasional attention: Entrepreneur Country.

Entrepreneur Country recently held a forum in, of all places, the Royal Institution of Great Britain. (Same location where the first Industrial Revolution began.)  Contrast this austere setting with the arrival of Madonna as a guest lecturer and you get the sense that this was not “business as usual!”

Writing about the event, Peter Cook commented that “the day was characterized by entrepreneurs telling real life stories of their hopes, fears, successes and failures.” below he shares some of his observations and take-aways, with a few musical references (Cook is the leader of the Academy of Rock) for good measure:

iTrigga(Much) discussion was .. around what entrepreneurs do to avoid burnout. Ed Bussey of iTrigga was a prime example, having come to the conference after an all night vigil at hospital on the occasion of his wife giving birth! He did however point out the importance of pressing the OFF button from time to time to avoid the possibility of crash and burn entrepreneurship.  Others talked of rituals and routines such as working out in the gym, taking forced holidays, running the London Marathon, going to the North Pole (that’s hardly chilling out!) and so on. Seemingly obvious advice, yet not always taken by busy entrepreneurs.

Several speakers also gave witness to the importance of maintaining naivety if you are to succeed as an entrepreneur. Madonna’s contribution to this area is via her blockbuster hit “Like A Virgin”, which translates to the need to treat each new business situation like it’s the very first time. In particular, Sir William Sargent of Framestore painted a picture of the importance of intuition, creativity and the ability to remain adaptive and flexible as your company grows, saying, “If I stand still for 12 months, I will be out of business 12 months later.”

Entrepreneur Country Founder Julie Meyer and Dr Mike Lynch (offered opening remarks.) Julie presented her ideas about entrepreneurship clearly, concisely and without apology for wanting to create an enterprise economy, which produces both economic and social benefit. Business gets enough hard knocks and we need to start seeing it as an engine of improvement, rather than an evil empire as it is frequently portrayed by Governments and a self-righteous public sector. Mike Lynch extended Julie’s strident start to the day by giving us some home truths on entrepreneurship:

“Without good marketing you can have something amazing and no one will know.  Marketing is not cheating”

“Avoid the myth of doing things properly”

Another speaker, Stephen Linnecar, suggested that we gotta have FAITH – Not an allusion to George Michael, but the summary of his presentation which focused on five factors which he regarded as key to success as an entrepreneur: Future, Attitude, Improvisation, Timing and Help. Improvisation featured strongly throughout the day, a point that resonated personally with me, having taught creativity, improvisation and innovation for the Open University MBA for 18 years. However, what impressed me most of all about the speakers at the event was a real and unusual sense of authenticity.  Truths were told about successes. Much more importantly, we gained an insight into mistakes and outright failures. It’s much more important for an entrepreneur to learn from their mistakes than their successes and many speakers were candid about their regrets. 

 

 

 

 

Leadership Mindsets to Foster Innovation

When lively conversations abound on the subject of innovation, invariably, the matter of culture emerges. Does the organization have a suitable culture to nourish innovation? If not, why not? Often, management is held up as a scapegoat for the lack of innovation. Karl Ronn recently said, “Companies that think they have an innovation problem don’t have an innovation problem. They have a leadership problem.”

Scott Anthony, a regular contributor to the Harvard Business Review blog and managing partner of Innosight, took note of Ronn’s recent comment. Anthony  had featured Ronn in The Little Black Book of Innovation, and considers him to be “thoughtful, widely read, a seasoned practitioner, and a great communicator.” Anthony wrote of him in a recent HBR blog post:

Ronn’s basic idea was that four decades of academic research and two decades of conscious implementation of that work have provided robust, actionable answers to many pressing innovation questions. Practitioners have robust tools to discover opportunities to innovate, design, and execute experiments to address key strategic uncertainty; to create underlying systems to enable innovation in their organization; and to manage the tension between operating today’s business and creating tomorrow’s businesses. Large companies like IBM, Syngenta, Procter & Gamble, 3M, and Unilever show that innovation can be a repeatable discipline. Emerging upstarts like Google and Amazon.com show how innovation can be embedded into an organization’s culture from day one.

Pixar innovationIn Building a Growth Factory, David Duncan and Anthony suggested why many others have not been successful: too many companies use point solutions to address a systematic challenge. They may offer an idea challenge, ideation session, growth group, corporate venturing arm or incentives for innovation…

(writes Anthony,) “None of these is bad, but point solutions don’t solve system-level problems. Duncan and I suggest working on four systems — a growth blueprint, production systems, governance and controls, and leadership, talent, and culture. It isn’t easy to do all of that, but it is what is required to really make innovation work at scale.” (continuing:)

Ronn agrees, but notes that the responsibility for such systemic work ultimately rests with a company’s leadership team. And it’s absolutely necessary. Research by Clayton Christensen, Rita McGrath, Richard D’aveni, and Richard Foster make very clear that we are in a new era where competitive advantage is a transitory notion. (McGrath’s forthcoming book is provocatively titled The End of Competitive Advantage.) Any executive that doesn’t make innovation a strategic priority, ensure there is ample investment in it, and approach the problem strategically is committing corporate malfeasance.

Further, leaders can’t just set the context and hope that innovation happens. Innovation is enough of an unnatural act in most companies (which were built to scale yesterday’s business model, not discover tomorrow’s) that it requires the day-by-day attention of the company’s top leadership team or it simply won’t stick.

The leadership challenge facing executives today is to balance today’s needs versus tomorrow’s. In the current environment, productivity and risk management are priorities. In the longer run, being able to anticipate market needs and adjust one’s go-to-market strategy are critical. Leaders must now be good at both to create and sustain competitive advantage. 

Anthony acknowledges that, to justify why innovation is a struggle, leaders mention factors such as “short-term pressures from investors, talent deficiencies, the challenge of implementing innovation-friendly rewards structures, the still fuzzy nature of innovation, and, in candid moments, their own discomfort with the different mental frames required to lead innovation.”

Most importantly, the paradigm shift needs to occur whereby the goal moves from being most innovative among a peer group of companies to being cutting edge like some of the upstart organizations known for redefining the playing field. 

Entrepreneurs With Too Much Passion Are Challenged

Diana Ransom is a contributing editor to Entrepreneur.com and queried in an article today whether lack of focus is an issue in startup failure. She cites the usual suspects (inadequate capitalization, poor market timing, and “founder fatigue”), but then notes that there’s no plausible explanation in other situations. Ransom’s case in point is the decision by founder Campbell McKellar to close the doors of New York City based Loosecubes in November after what seemed to be an incredible run. While McKellar was praised as articulate and poised, Ransom went on to postulate that maybe she had too many passions and it became her undoing.

LoosecubesThe 2.5 year journey attracted 25,000 subscribers in 60+ countries in an office-sharing play that has been copied by Desktime in Chicago. Ransom said she felt the idea was taking off, as evidenced by $9 million in venture capital funding and a staff of 16, all run by a phenomenal young entrepreneur. The sudden decision to close up shop with no media interviews by the founder gives rise to Ransom’s observation that there must be an underlying cause such as too many competing interests:

Like novelists who write several books, entrepreneurs often harbor multiple business ideas, and they love all of them. This is where problems arise; rather than building and running one business for decades, they’re itching to give the next idea a try. In fact, selling or shutting down a business can serve as a form of catharsis.

Naturally, there’s a financial loss associated with failure, but there’s also a sense of closure that people in the career world don’t really ever get to feel. That business (aka your baby) is gone. And while employees who get laid off often look for a new job in the same field, entrepreneurs can consider something entirely different. They can break new ground, explore undiscovered territories. While fraught with uncertainty, it’s also exciting. It’s the thrill of the launch. I suspect this is what happened to McKellar.

Ransom has interviewed many entrepreneurs and has experience identifying with their motivations. She writes that, “If you can identify with these flights of fancy–and you’re aware that they’ve become an impediment to your business trajectory–let me offer a suggestion: Instead of seeking your bliss by creating specific products or services, fall for something that can work across any business. Tony Hsieh (the serial entrepreneur and CEO of Zappos) has a (well-known) major crush on customer service. That’s his thing no matter what business he’s in. His long-held belief that quality customer service will make or break consumer companies helped him create a beloved online retailer, which Amazon.com acquired in 2009 for an estimated $1.2 billion. Now, customer service may be Hsieh’s cup of tea, but yours may differ. And that’s OK. Just make sure there’s something in your entrepreneurial passion that will hold your focus well after your initial idea has matured. Your eventual success depends on it.”

While identifying a strong suit and core value like customer service that can transcend products and services ideas is a good idea. I would argue that there is nothing wrong with being the other kind of entrepreneur. One key proviso: find a way to build a superstar team around yourself sooner than later so that you can effectively delegate responsibilities that draw you into the doldrums of running a business instead of the excitement of launching an idea. 

Those who are able to build teams that function without their requisite involvement are freed to do more of what they wish–even becoming a serial entrepreneur like Tony Hsieh!

 

 

Leaders Instill Vision and Creativity

 

“Vision is the best manifestation of creative imagination and the primary motivation of human action. It’s the ability to see beyond our present reality, to create, to invent what does not yet exist, to become what we not yet are. It gives us capacity to live out of our imagination instead of our memory.” 

– Stephen Covey

Vision cogAs a management consultant of 25 years, I have had the opportunity to interact with a variety of companies, their leadership teams, and employees. What Covey describes above is the missing ingredient in many businesses and the critical success factor in others. Jeff Orr, who coaches executives and their organizations, has this to say about Covey’s quote:

Vision. A key component of leadership. The ability to see what doesn’t exist…yet. And then to communicate that vision, so compellingly, that anyone who hears it can’t help but jump on board. This is the stuff of great leadership.

I have found that one of the most challenging aspects of vision casting is not the actual speaking of the vision, but what the person receiving the message actually sees in their mind regarding that vision. I have discovered that I can verbally paint a vision for a group of people and, depending on their experience, upbringing, etc., each person can have a slightly different picture in their mind of what the vision looks like. They also have a particular view of how they play a part in that vision – which may or may not be what I had intended. This has led to miscommunication and missed expectations. So how do we as leaders cast a compelling vision that is caught by our audience as we intend it to be caught?

Know your audience-their background, personalities, language and culture; (then) you can (better) craft your message to connect with them. If your audience is diverse, you may need to use multiple word pictures to say the same thing to different people. This takes a bit more time, but can be an eye-opener for you. Learning how to convey your vision in multiple “languages” will make you a better communicator.

Once you feel enough of your audience has “gotten it,” you still need to continually cast that vision. As one great leader has said, “Vision leaks.” Imagine a bucket with small holes in the bottom. As you fill that bucket with water, some of it leaks out the bottom. If you don’t continually fill the bucket, all of the water will eventually empty out. People are no different. The concerns of their department, projects, and life in general, all compete for their attention, crowding out the vision. It’s up to you as their leader to keep “filling their bucket” with the vision so it stays top of mind. As you utilize various methods of delivering the same message, you will see your team gain energy, synergy, and momentum.

What applies to leadership applies to intrapreneurship especially well. Organizations that lack visionary leadership often stagnate in their business performance. As the followers sense that the leaders care about creative capacity and are doing something about it, they become very motivated to produce.

When the workers are unable to see beyond their current reality (and not encouraged to do so), they can become disheartened. Being able to envision a better day with more positive outcomes fuels the fires. Given the opportunity to be creative, to look for what lies beyond the obvious, most will work harder with less need for exterior reward because they are motivated by what they can contribute. Seek to be an organization that values vision!