Jump Start Creativity For Growth

Matt May, who writes a blog for OPEN, recently described many businesses as having an entrepreneurial spirit that had gone “M.I.A.” He wrote of how established companies can become set in their ways, very resistant to change. It’s as though the status quo becomes hallowed and the perceived trouble of doing anything different keeps the organizations from innovation.

“As business begins to boom, the fight-to-survive instinct fades and the entrepreneurial spirit isn’t quite what it was when the company was a startup. Sometimes it’s completely M.I.A. More and more people seem to need more resources to get ideas implemented quickly. Eventually, the ability to flex, react and innovate is lost.

Addicted to Resources

But that’s not how the company began. Maybe it didn’t start in the proverbial basement or garage, but it certainly started with little of everything—money, space and labor. There was a goal, and a passion for reaching it. Those limits made the company more creative and resourceful than it is today. Today, the addiction to resources is blocking innovation.

The good news is that there’s a relatively simple (but not necessarily easy) fix. But before revealing it, it helps to physically experience what I’m referring to, because the complacency in question has a universal presence, no matter how creative or resourceful we think we are.

Greater Potential

Stand up, feet planted shoulder width apart, arms straight out at your sides, parallel to the floor, elbows locked. (Imagine Leonardo da Vinci’s sketch of the Vitruvian Man if you need a visual reference.)

Now, twist your torso all the way to right as far as you possibly can go. Look down your right arm and mentally mark your stopping point on the wall. Remember that mark.

Now, turn back around to face front. Now close your eyes and repeat the exercise, stopping when you think you’ve met your previous stopping point.

Now…go a little past it. Open your eyes.

Most people surpass their previous mark by a good margin, and are surprised when they do. The point is that we generally don’t know what our potential is until we put our capacity on trial. We don’t stretch the limits of what we are actually capable of. But every business needs to constantly stretch in positive ways to move the business forward, to remain relevant.

Embrace Limitations

The solution is to treat resource constraints the same way artists do. All artists work within the confines of their chosen mediums, and it’s the limits that spur their creativity. The canvas edge, the marble block, the eight musical notes—these are finite resources. It’s how we view and manage resource constraints that makes all the difference.

And that’s the key question: Are limited resources preventing innovation, or enabling it?

There’s only one right answer.

A team that doesn’t thrive on the challenge of limitations is a sure sign that big company sickness is lurking. It signals an inherent fear of failure in your company. And that spells danger for innovation, because most real innovation springs from failure and conflict. The bigger and more successful a company gets, the less they have tolerance for both. So they mismanage a valuable source of new thinking by adding a buffer zone: higher budgets, more layers and lower expectations.

Unfortunately, success usually isn’t what breeds the kind of thinking that produces the extraordinary results needed to add value and keep competitors at bay. In fact, success can often generate a defensive posture that discourages the very behavior that created it. It can absolutely stifle innovation.

Innovation—which is the specific tool of the entrepreneur—demands exploiting limits, not ignoring or lamenting them!”

Being able to create much out of little is a sign of innovation. When your company loses the will to break the mold, it’s a sign that you are becoming less competitive. Find ways to re-energize the creativity and risk-taking of your employees.

 

Resilient Leadership Anticipates Challenge

Leadership is full of challenges. It’s not so much whether problems will crop up, but how the leader responds. The ability to push through and come out on top is a hallmark of a resilient leader. Claudio Morelli, Superintendent/CEO of the Burnaby School District in British Columbia, thinks the ability to maintain resiliency is defined by elasticity, bend, stretch and not “breaking” during challenging situations:

All organizations encounter challenges, issues and difficulties everyday including financial shortfalls, downsizing, increased workloads, and succession issues. These challenges force the organization to turn inward and look at itself and its effectiveness. It is a time to regroup and assess where the organization stands.

If the organization embeds and nurtures a culture based on mutual trust and where all members of the organization strive to be trustworthy and treat one another with respect and caring, then you have a solid foundation to deal with the challenges and issues you face. But where do you begin? It begins with a focus on people and building/enhancing positive relationships.

Most people want to be part of the solution. They would like to have a sense that their ideas are heard, not necessarily accepted, but considered with some action taken. They want to be part of the team, participating, engaging and solving some of the challenges.

Inclusive leadership involves followers and teams. It engages the hearts, minds, and wills so that resiliency is imparted into the work group. 

Morelli’s 6 Steps to Lead When Facing Challenges

  • Make personal connections
  • Build important relationships
  • Interact face to face when possible
  • Be open, transparent and authentic
  • Model integrity with the right intent
  • Act on feedback and deliver results

When a leader takes the time to connect on a personal basis with followers, it demonstrates care and concern in something more than the task at hand. The investment of time in getting to know others pays off in multiple ways, not the least of which is learning about talents and interests that may lie beneath the surface. In the realm of human resources, the term “high potential” is used to identify those who strategically merit the attention of an organization’s leaders. Talent management is not the only reason to build strategic relationships…clients, key vendors, referral partners all are worth the effort to go deeper, beyond superficial workplace conversations.

The types and frequency of interactions are important in preparing a support structure to succeed in the face of challenge. Whenever possible, open up to those with whom you are working to build strategic relationships. Become more vulnerable, let them know what concerns you have, admit when you don’t have a solution and elicit the help of others.

Getting into the habit of acting with complete integrity is helpful in setting a good example, establishing an expectation, and creating a culture of trust. When others within the organization (or strategic relationships outside it) offer constructive input, be gracious. Listen, then act on what has been shared and communicate back the outcome(s) of implementing the advised course of action.

These leadership practices will enable your organization to withstand challenges through better collaboration and increased resiliency.

Mainstreet Business Demonstrates Strategy Execution

One of the interesting conversations that keeps coming up  revolved around the hyperfocus on technology based start-ups to the exclusion of virtually every category. When I attend networking events, many of the entrepreneurs that I encounter are articulating the value proposition of their high tech start-up. Almost every single one speaks of the next competition they plan to enter to secure financing to fund their idea.

What seems to be missing in these conversations is a focus on executing a business strategy rather then simply a funding strategy. In the hot pursuit of obtaining seed capital, entrepreneurs  can become blind to what’s happening around them with the other important facets of the business. From human resources to operations, marketing & sales, there are many other aspects of development besides the capital raise that warrant attention.

In companies that do not claim to have a technology focus, it is a little easier to talk to the entrepreneur about business basics. Professional development, personal finance, market research, proof of concept, branding, feasibility, organizational design, supply chain, & sales are front and center topics in most companies. Instead of intellectual property, securities and like topics du jour, most of the companies that contribute to our way of life and represent the fulfillment of the American Dream struggle with these topics.

I fear that, by giving so much attention and publicity to technology companies who may have the outside chance of selling at a favorable multiple, we are failing to give earnest heed to companies with issues that are easier to address and that have a higher likelihood of making it to the five years in business mark. Simultaneously, we become so enamored with the perfection of code or intellectual property that we fail to talk about business basics with the technology companies, though they need to think through all of these issues in addition to theunique issues they face.

Please do not misunderstand my intentions here. This blog post is not about bashing technology companies. Quite the contrary, it is suggesting that all companies are best served by focusing on fundamentally sound business principles. In the very next breath, however, I would argue that non-tech companies not be relegated to second tier/ugly stepsister status simply because the multiples they usually generate are lower. The upsides of a “mainstreet business” is that it has less inherent  risk, requires less capital, and can generate revenues sooner. 

How can we, as the American business community, more effectively support mainstreet businesses? (And not fail to challenge tech companies to also execute on key business fundamentals as well?)

 

Entrepreneurs Have Not Because They Ask Not

The world of entrepreneurship is becoming more divided almost daily between the “haves” and the “have nots.” In this context, we would be referring to technology. Whether a start-up is seen as a technology company or not is determining not only valuations, but access to resources. One of the more common resources available to tech companies that “have” what others presume it takes to cash out somewhere in their trajectory for a very favorable multiple is an incubator, increasingly referred to synonymously as an accelerator.

Until very recently, these accelerators extract an equity position in the start-up company’s cap table in order to justify the risk of helping them for very little compensation up front. Most tech entrepreneurs learn to play the game this way and progress through the angel–Series A–Series B–etc process if they hit their milestones. But…the “have nots” bristle at the model and try to create worthwhile businesses without giving up equity. Unfortunately, they also try to go without mentoring and systematic instruction–to their detriment.

There is an emerging trend toward fee-based offerings that is on the horizon. Organizations like EntreDot, with a fashion innovation center and an industry agnostic innovation center in downtown Cary, NC, prefer the fee-based “pay to play” model. The premise is that a Main Street entrepreneur (otherwise known as “have not”) needs access to resources just like a tech start-up. In order for the innovation centers to provide services like instruction, mentoring, and space, they charge the entrepreneur on a “pay-as-you-go” basis. While this may be an affront to the typical “have” start-up mentality, it meets with less resistance among “have nots.”

Leaders of accelerators around the country who are trying to convert to more of the fee-based services model point to the fact that competition is stiffer than ever to get into the top  accelerators and too many entrepreneurs are being left by the wayside, just as the “have nots” have been for a longer period of time. What the newly disenfranchised and ignored sectors of entrepreneurship have in common is that they are trying to figure out how to commercialize an idea.  They each need help to do so!

Alexander Taub, the director of business development at the Des Moines, Iowa-based mobile-payment network Dwolla, spoke recently with Lauren Cannon for an article on the topic for Young Entrepreneur. Really young companies that aren’t necessarily ready for the big time may not benefit from accelerators, he says. Still, Taub does use General Assembly’s offices, which serve as Dwolla’s NYC home base. The value from using the co-working space stems from connecting with other companies that are also being incubated there, he says. “That’s definitely worth it… We’re part of the community.”

Plus, the experience might be worth paying a little extra for. At the Cary Innovation Center, less than six months of involvement has lead to strong growth for its initial two residents, Shelten Media and the CaryCitizen. Shelten saw an increase in billings of over 60% in her first 60 days and is now looking for larger space at the Center. CaryCitizen has seen their staff grow from two to five people as advertising revenues have increased. Both companies appreciate the value of the mentoring, but are committed to the program due to the cross pollination occurring among the residents. While it is definitely a significant and personal choice to decide to become a part of an accelerator (or innovation center as EntreDot calls theirs), the proof is in the results. As long as those serving the participants help them achieve desirable results, they will enjoy helping both the “have nots” and some who would otherwise be in the “have” category.

 

It’s the Emotions, Stupid!

 

Have you ever seen a scenario like the following play out? Someone new joins the company. After the newness wears off, the new hire finds someone with whom he can identify and begins “sharing” concerns about the workplace. The things he brings up, purportedly, are meant to help. After a while, the observations being offered shift from seemingly inane to almost accusatory about other members of the team. Eventually, the newbie may feel emboldened to make suggestions about hiring, firing, and everything in between as though having the authority and credibility to make such changes.

Over time, the positive culture in your department or broader category begins to turn negative at times. Other staff members come to you as a manager and let you know that they, too, have been approached by the newbie with complaints.  At this point, it is not uncommon for us to feel embarrassed, frustrated, or angry about what’s happening. We can become justifiably fearful that one person is poisoning many others. Like a contagious disease, negativity can soon permeate an organization if unchecked.

Even when organizational performance is sky high, a pervasive negative attitude can sap your group of the energy needed to sustain success. Emotions are an important part of the workplace–on both good and bad ways. Many of us have been victims of horrid customer service from employees of organizations who clearly do not enjoy what they do for a living. Contrastingly, we all hopefully have had the experience of a “Ritz Carlton” type experience where the employee loves serving customers.

Tony Schwartz, writing for the Harvard Business Review Blog Network, decided to let go of (just such a) negative executive, “both because he’d lost the trust of our team, and because I didn’t believe he was capable of changing. The day I made the move, it was as if a cloud had lifted and the sun came back out.”

Lessons Schwartz took away from this experience:

  • The emotions people bring to work are as important as their cognitive skills, and especially so for leaders.
  • Because it’s not possible to check our emotions at the door when we get to work — even when that’s expected — it pays to be aware of what we’re feeling in any given moment. You can’t change what you don’t notice.
  • Negative emotions spread fast and they’re highly toxic. The problem with the executive we let go was not that he was critical, but rather that he was so singularly focused on what was wrong that he lost sight of the bigger picture, including his own negative impact on others.
  • Authenticity matters because you can’t fake positivity for long. It is possible to put on a “game face” — to say you’re feeling one way when you’re actually feeling another — but the truth will ultimately reveal itself in your facial, vocal, and postural cues. We must learn to monitor and manage our moods.
  • The key to balancing realism and optimism is to embrace the paradox of realistic optimism. Practically, that means having the faith to tell the most hopeful and empowering story possible in any given situation, but also the willingness to confront difficult facts as they arise and deal with them directly.

In working with organizations on development issues and advising them on strategy, I have found that emotions are often the elephant in the room, undiscussed but omnipresent. For this reason, I often lead workshops on the topic of emotional intelligence (EQ).  When it comes to high potential leaders, EQ mentoring can help change behaviors and create a more healthy environment in which better decisions are likely to be made.